Customer Interview Framework
Build a timed guide around a learning goal, assumption, and past behavior.
01 / FRAMEWORK INPUTS
Plan a learning conversation.
Work through the prompts using the example or your own information.
02 / WORKING ANALYSIS
Interview guide.
Showing an example. Replace the fields to use your data.
Ask about a specific past event. Avoid leading the interviewee toward your desired answer.
03 / PRESENTATION TEMPLATE
Take this framework into the room.
One 16:9 worksheet, designed for PowerPoint and Google Slides. Choose a blank template or use your current inputs.
Download the slide
The PowerPoint file has editable text and shapes. PDF and PNG preserve the preview for sharing or printing.
Ready to export.
Long input text is shortened on the slide. Use “Download notes” above for the full text.How to use it
- Specify who you will speak to
- Name one learning goal and assumption
- Use the guide for past-behavior questions