Product Positioning Framework
Connect the customer, current alternative, meaningful difference, and proof.
01 / FRAMEWORK INPUTS
Name the trade-off.
Work through the prompts using the example or your own information.
02 / WORKING ANALYSIS
Positioning draft.
Showing an example. Replace the fields to use your data.
This is a draft from your words. Check the claim against actual customer conversations.
03 / PRESENTATION TEMPLATE
Take this framework into the room.
One 16:9 worksheet, designed for PowerPoint and Google Slides. Choose a blank template or use your current inputs.
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Long input text is shortened on the slide. Use “Download notes” above for the full text.How to use it
- Name the current alternative
- Describe one meaningful difference
- Check the proof before using the statement