LinkedIn Hook Testing Framework
Compare two openings, inspect the first-screen preview, and decide what to test.
01 / FRAMEWORK INPUTS
Compare the first lines.
Work through the prompts using the example or your own information.
02 / WORKING ANALYSIS
What people see first.
Showing an example. Replace the fields to use your data.
The preview is an approximation. LinkedIn truncation varies by device and post layout.
03 / PRESENTATION TEMPLATE
Take this framework into the room.
One 16:9 worksheet, designed for PowerPoint and Google Slides. Choose a blank template or use your current inputs.
Download the slide
The PowerPoint file has editable text and shapes. PDF and PNG preserve the preview for sharing or printing.
Ready to export.
Long input text is shortened on the slide. Use “Download notes” above for the full text.How to use it
- Write two possible openings
- Compare the first-screen previews and specific details
- Copy the stronger opening into your post