Conversion Funnel Calculator

Find conversion rates and the biggest drop between funnel stages.

01 / INPUTS

Follow one cohort.

Enter how many people reached each stage in the same period. Example values are loaded.

02 / RESULT

Where people drop off.

Showing an example scenario.

See conversion and drop-off between each stage. Enter counts for the same cohort and time period.

How to use it

  1. Enter stage counts from one cohort
  2. Calculate step conversion
  3. Find the largest drop