Pricing Research Framework
Review four-question price-perception data and the range it suggests.
01 / FRAMEWORK INPUTS
Paste four prices per person.
Work through the prompts using the example or your own information.
02 / WORKING ANALYSIS
Price perception range.
Showing an example. Replace the fields to use your data.
These are stated perceptions, not observed purchases. Use one currency and ask the four questions before looking at the chart.
03 / PRESENTATION TEMPLATE
Take this framework into the room.
One 16:9 worksheet, designed for PowerPoint and Google Slides. Choose a blank template or use your current inputs.
Download the slide
The PowerPoint file has editable text and shapes. PDF and PNG preserve the preview for sharing or printing.
Ready to export.
Long input text is shortened on the slide. Use “Download notes” above for the full text.How to use it
- Ask the four price-perception questions
- Paste one response per row
- Compare the perceived range with real purchase data