CAC and LTV Calculator
Estimate acquisition cost, customer value, payback, and their ratio.
01 / INPUTS
Use one acquisition cohort.
Use the same currency and period for revenue and acquisition costs. Example values are loaded.
02 / RESULT
Your unit economics.
Showing an example scenario.
Simple model: CAC = spend ÷ new customers; LTV = monthly revenue × gross margin ÷ monthly churn. It assumes steady churn.
How to use it
- Enter spend and new customers
- Add revenue, margin, and churn
- Review CAC, LTV, and payback