Cohort Retention Review Framework
Map cohort retention, interpret the drop-off, and plan the next experiment.
01 / FRAMEWORK INPUTS
Paste cohort counts.
Work through the prompts using the example or your own information.
02 / WORKING ANALYSIS
Retention by cohort and period.
Showing an example. Replace the fields to use your data.
Each later value must count retained users from the same initial cohort. Empty future periods are left blank.
03 / PRESENTATION TEMPLATE
Take this framework into the room.
One 16:9 worksheet, designed for PowerPoint and Google Slides. Choose a blank template or use your current inputs.
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Long input text is shortened on the slide. Use “Download notes” above for the full text.How to use it
- Paste cohort and retained-user counts
- Check each period for the same cohort
- Compare curves before changing onboarding